Fast Company reports: Syzygy Lab’s concept promises a television-remote app that acts as a TV Guide, social network, and shopping mall all in one.
It’s not just ADD-addled teenagers stabbing at their smartphones while “watching” TV anymore — it’s all of us. (What does refreshing my Twitter feed do to improve my experience of watching 30 Rock? Don’t ask.) Meanwhile, “web TV” experiments like Google TV have gone over like a lead balloon with consumers. Syzygy Lab connects these dots into a concept product that actually makes sense, even if it’s horribly named: their GOAB tablet app will turn your iPad into the interactive smart TV remote of your dreams.
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I didn’t know tinypay.me existed until today. After reading about it on mashable, I checked it out, and was won over by the viral power this new platform possesses. My wife and I run a second business selling a custom dog toy line called MuttPuppet. So I put their challenge of “Start selling in 60 seconds” to the test. Let me tell you, I would have probably hit the 60 second mark if I had all my photos, verbiage ready and waiting. With that said, I threw one product up in under 15 minutes, and it immediately shared it to my twitter, facebook, and linkedin accounts. WOW! So after about 15 minutes, I have this!
We did discover one issue with their store embed option… There is no way at this point to control the width, so it obviously won’t fit in majority of the blogs out there. The Tinypay logo says free, true … only if you don’t sell anything, otherwise they take 5%, but will match your charity donation, if applicable.
A few days ago, the Internet was abuzz with speculation that Google would have a splashy launch of a Facebook rival called “Google Circles” at South by Southwest. That didn’t materialize, with Google disputing that such a feature even existed. Michael Arrington at TechCrunch wrote a post called “Social Is Too Important For Google To Screw Up With A Big Launch Circus,” arguing that with Orkut and Buzz having more or less failed, Google wasn’t eager to swing hard and miss a third time. Rather, he wrote, “I’m guessing we’ll see more small releases over time.”
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We are determined our readers should be kept up to date on the latest issues in corporate social media. Read below to see bite size summaries of what’s hot in the space – need innovative campaign inspiration? Having trouble engaging with Asia? Read on!
Asian firms are wary of social media
Two things here. First it is definitely worth taking a look at a recent survey by Burson Marsteller ‘Global Media Check up‘. It looks at how the Fortune Global 100 companies used the four main social media platforms in 2010, compared to 2009 and throws up some interesting points.
Secondly it is worth reading this article which has homed in on something fascinating within the study. Only 40 percent of Asia’s top companies use branded media channels like Facebook and Twitter for corporate marketing purposes. This is in comparison to 79 percent globally. And the reason? Culture. Reading this will also serve as a good reminder that each market develops differently in this respect. And don’t assume the UK are the best at it either…
Many brands continue to act “Me First”
A down to earth post about customer relations and the importance thereof. This post says customer relations are the best marketing there is. It asks if companies adequately reward or even recognise employees who take the time to solve problems. It also shows us a great video of when one comedy show turned the tables on a notoriously “Me First” phone operator.
Best Twitter case studies and innovative campaigns
Simply Zesty have provided us with yet another really helpful post. Following the success of their case studies on marketing through Facebook, they’ve gone and done the same on Twitter. Brilliant. Click here to see why Jeep , Orange and Levi’s all made the cut. They’ve even managed to get our old favourite the Old Spice Guy in.
Data mining – the next frontier
An interesting post showing us the evolving nature of social media. For companies ahead of the curve, this tool is no longer ‘another broadcast opportunity’ but a chance to analyse data. Technology now allows us not only to see customer profiles and historical buying patterns but to widen the spectrum of what we know about individuals such as hobbies and tastes. To see how to collect this data, how to avoid the pitfalls and how to make what you find useful, see here.
Get Free Chipotle Food for Watching NBC Promo on Facebook
They do say that the way to a mans heart is through his stomach. In their latest campaign NBC are banking on the fact that it is also the way to get people watching their programmes. Harnessing the creativity of Chipotle (Mexican food), who have already had success with social media in a campaign last year, they are offering buy 1 get 1 free deals through Facebook for those who watch a 90 second promo trailer. Sounds good to us, can Innocent talk to the BBC perhaps?
