Best Twitter campaigns, data mining and why Asia is wary of social media
We are determined our readers should be kept up to date on the latest issues in corporate social media. Read below to see bite size summaries of what’s hot in the space – need innovative campaign inspiration? Having trouble engaging with Asia? Read on!
Asian firms are wary of social media
Two things here. First it is definitely worth taking a look at a recent survey by Burson Marsteller ‘Global Media Check up‘. It looks at how the Fortune Global 100 companies used the four main social media platforms in 2010, compared to 2009 and throws up some interesting points.
Secondly it is worth reading this article which has homed in on something fascinating within the study. Only 40 percent of Asia’s top companies use branded media channels like Facebook and Twitter for corporate marketing purposes. This is in comparison to 79 percent globally. And the reason? Culture. Reading this will also serve as a good reminder that each market develops differently in this respect. And don’t assume the UK are the best at it either…
Many brands continue to act “Me First”
A down to earth post about customer relations and the importance thereof. This post says customer relations are the best marketing there is. It asks if companies adequately reward or even recognise employees who take the time to solve problems. It also shows us a great video of when one comedy show turned the tables on a notoriously “Me First” phone operator.
Best Twitter case studies and innovative campaigns
Simply Zesty have provided us with yet another really helpful post. Following the success of their case studies on marketing through Facebook, they’ve gone and done the same on Twitter. Brilliant. Click here to see why Jeep , Orange and Levi’s all made the cut. They’ve even managed to get our old favourite the Old Spice Guy in.
Data mining – the next frontier
An interesting post showing us the evolving nature of social media. For companies ahead of the curve, this tool is no longer ‘another broadcast opportunity’ but a chance to analyse data. Technology now allows us not only to see customer profiles and historical buying patterns but to widen the spectrum of what we know about individuals such as hobbies and tastes. To see how to collect this data, how to avoid the pitfalls and how to make what you find useful, see here.
Get Free Chipotle Food for Watching NBC Promo on Facebook
They do say that the way to a mans heart is through his stomach. In their latest campaign NBC are banking on the fact that it is also the way to get people watching their programmes. Harnessing the creativity of Chipotle (Mexican food), who have already had success with social media in a campaign last year, they are offering buy 1 get 1 free deals through Facebook for those who watch a 90 second promo trailer. Sounds good to us, can Innocent talk to the BBC perhaps?
-Posted by Francesca Boothby Filed in Tuesday Update