15 Stats On How The Top Nonprofits Use Social Media

I was reading an infographic from Craig Newmark’s CraigConnects and realized that the statistics within the image were brilliant. I wanted to outline some of the top stats and give you some ideas in regards to how the top nonprofits are using social media.

“The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” said Newmark.

Visit Newmark’s Facebook page for the infographic, which includes an explanation of the methodology and sources used in its development.

1. 92 % of Nonprofit Websites Contain At Least One Social Media Button

This is important because 92% of them have a Facebook button. What is even more glaring is that only 12% of them have a LinkedIn

2. Only 12% of Nonprofits Use LinkedIN on their Website

This was a crazy concept to me. Out of all the socia media sites, LinkedIn has the higher income bracket and (probably) the higher level of engagement with business professionals. Why is it hard for nonprofits to understand the important of a networking website like LinkedIN?

3. YMCA has almost 500,000 less fans than the American Red Cross but $2 billion or more in budget.

4. PBS has the larget Twitter following at 840,653 (at the time of the creation of the infographic)

5. PBS is also the most talkative on Twitter at 877 tweets in a two month period of time.

6. 90% of Nonprofits have a Twitter share button on their website

Remember it is important to give users every opportunity to share your content.

7. Only 22% of Nonprofits have an RSS feed on their website.

This is interesting to me because it tells me that only 22% of nonprofits actively blog. This is a shame. Content is king and storytelling should be everything to the nonprofit entities on this list. Storytelling is what drives interaction and engagement among constituents.

8. C.A.R.E is the second most talkative Twitter account with over 860 tweets over a two month period of time.

This stat probably fluctuates based on what is happening within the nonprofit entity.

9. PBS is also the most commented nonprofit on Facebook averaging 17,205 comments over a two month period of time.

10. The size of the social media following of the nonprofit was not dependent on the budget size.

11. Leukemia & Lymphoma Society was last on the list on income but has over 97,000 fans on Facebook.

12. The 3rd most commented Facebook page is the Nature Conservancy with around 5,336 comments.

13. The organization with the highest net income, the YMCA, only posted 19 times to Facebook in two months, but has over 24,000 fans.

Is the YMCA missing something?

14. The American Red Cross was the first organization on the list to create a Twitter account.

15. Food for the Poor is the most talkative nonprofit on the list on Facebook, and has posted 220 posts over the course of two months.

It appears that income does not increase a nonprofit’s visibility and interactions in the social media world. Some of the most social media savvy organizations are in the bottom quarter income bracket, yet they are clearly active on social media.

-content provided by Kyle Lacy