Chairlift Gets Another Page 1 Ranking

Our Chairlift Digital Marketing Services has a proven blueprint when it comes to page rankings. Our latest proof is producing a “Welcome/Introduction” Video for the law firm Pavick & Pavick L.P.A. targeting personal injury legal services in Akron, Ohio.

After the final edits were complete, we keyword researched their local competition, and optimized their video.

In 6 days we have them on page 1 and position 1 for the search phrasepersonal injury, akron ohio
-Out of 159,000 results, we positioned our client #1

Chairlift’s Runout Network has also pushed almost 2,000 viewers to their movie as well… Below is the video.

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”

Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for the session has been published where I learned that Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.

Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.

Here is the audio clip, you can find Matt saying this about 1/3rd the way in. I have tried to transcribe it below but note, it is not 100% word for word.

Here is the transcription:

“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

In 2009, Matt did a video on over optimization penalties saying there was no such thing. Here is that video:

This is the latest penalty related algorithm Google is working on since releasing the Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm.

We reached out to Google about the new over optimization penalty but Google told us they have nothing to say at this present time.

Mar 16, 2012 at 12:12pm ET by 



Feedage Grade A rated

A Beginner’s Guide to Optimizing WordPress Websites

By default, WordPress websites are a lot like young athletes—skillful and full of promise, yet highly unrefined.

In order to help your site reach its potential, you must provide coaching and assistance in certain key areas:

 

  • To rank well in search engines, you’ll need a great theme with streamlined, standards-based HTML output.
  • To ensure page speed and provide a stellar user experience, you should call scripts from the most optimal locations.
  • To increase conversions and improve engagement, you should focus on minimalist page design.
  • To save bandwidth and improve loading times, you may wish to institute compression and, in some cases, a caching solution.
  • For world-class speed, you can set up a Content Delivery Network (CDN), or you can opt for a more exotic dynamic DNS solution.

To a beginner, these points probably seem like a bunch of technical mumbo-jumbo, and that’s why I’ve created this simple guide to optimizing WordPress websites.

Regardless of your skill level, you’ll be able to use this handy guide to make effective changes to your site that will improve speed, search engine rankings, user experience, and potentially even sales and conversions!

As you read through the guide, please keep in mind that you don’t have to do everything in order to get positive results. Furthermore, some of the included tips, such as the ones on gzip compression and expires headers, can be implemented in under 5 minutes.

So, what are you waiting for? Use this guide to optimize your WordPress website and unleash its hidden potential!

Finally, if you go through the guide and still find yourself with the need for speed, be sure to check out our excellent guide to website performance and speed.

by CHRIS PEARSON